RAB Research Archive

From lashes to brows: Eye-opening trends in cosmetics



The beauty industry is one driven by fast-moving trends. What’s popular one minute, may be behind the times less than a month later. Still, Nielsen research has found that three key macro trends are shaping the beauty industry: natural, personal and connected. But for brands and marketers, connecting with consumers requires understanding trends at a channel and category level.

Source: Nielsen



View or Download: https://www.nielsen.com/us/en/insights/news/2018/from-lashes-to-brows-eye-opening-trends-in-cosmetics.html

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