RAB Research Archive

Candy makers eye healthy, premium options while extending existing lines



The candy category is being pulled in three different directions — all for the same reason: to bring more shoppers into the confectionery aisle. Even as more candy suppliers emphasize offering healthier alternatives to their own products, they also are coming out with a broad assortment of line extensions and premium-priced items to get traditional candy consumers to step up and buy a few more items.

Source: Drug Store News



View or Download: https://www.drugstorenews.com/center-store/candy-makers-eye-healthy-premium-options-while-extending-existing-lines/

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