RAB Research Archive

Study: The omnichannel features customers most want are…



Consumers desire a specific omnichannel shopping capability, but few retailers offer it. According to “Special Report: Real-Time Retail,” a new study from Boston Retail Partners (BRP), 56 percent of consumers indicated that they were likely to shop at a retailer that allowed them to have a shared cart across PC, smartphone and brick-and-mortar channels versus a retailer that does not offer this service. Yet only 7 percent of retailers offer this shared cart concept.

Source: Chain Store Age



View or Download: https://www.chainstoreage.com/technology/study-the-omnichannel-features-customers-most-want-are/

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