RAB Research Archive
Father’s Day Marketing Sees Shift In Focus From Years PastAs another Father’s Day quickly approaches, marketers are gearing up to showcase their newest campaigns and capitalize on the $17 billion expected to be spent by consumers. However, many brands are making a conscious effort to revamp the outdated “hands-off” dad stereotype within their Father’s Day ads, and are instead highlighting more realistic, positive images that resonate with the modern-day dad. Source: DigitalMediaSolutions.comTo download this RAB.com resource ... View or Download: https://insights.digitalmediasolutions.com/seo/fathers-day-campaigns |
