Father’s Day Marketing Sees Shift In Focus From Years PastAs another Father’s Day quickly approaches, marketers are gearing up to showcase their newest campaigns and capitalize on the $17 billion expected to be spent by consumers. However, many brands are making a conscious effort to revamp the outdated “hands-off” dad stereotype within their Father’s Day ads, and are instead highlighting more realistic, positive images that resonate with the modern-day dad. Source: DigitalMediaSolutions.comTo download this RAB.com resource ... View or Download: https://insights.digitalmediasolutions.com/seo/fathers-day-campaigns |