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Father’s Day Marketing Sees Shift In Focus From Years Past



As another Father’s Day quickly approaches, marketers are gearing up to showcase their newest campaigns and capitalize on the $17 billion expected to be spent by consumers. However, many brands are making a conscious effort to revamp the outdated “hands-off” dad stereotype within their Father’s Day ads, and are instead highlighting more realistic, positive images that resonate with the modern-day dad.

Source: DigitalMediaSolutions.com



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