Ford co-op and digital
Include online streaming ad insertions as part of your Ford dealer proposals to tap into the digital budget being dictated by the Ford co-op plan.
Details of Ford’s New Car co-op plan include:
Co-op information on all of Ford’s co-op plans is available on RAB.com. Under Research click on Co-op Advertising and enter Ford in the quick search box. Here is the link.
- All Ford dealers are automatically enrolled in the co-op program.
- July 2014 and going forward -- 50% of the co-op accruals reimbursable only for eligible digital media and 50% reimbursable towards eligible traditional media including digital.
John Potter, SVP/Professional Development, RAB