">

RAB Research Archive

Ford co-op and digital



Include online streaming ad insertions as part of your Ford dealer proposals to tap into the digital budget being dictated by the Ford co-op plan. Details of Ford’s New Car co-op plan include:

  • All Ford dealers are automatically enrolled in the co-op program.
  • July 2014 and going forward -- 50% of the co-op accruals reimbursable only for eligible digital media and 50% reimbursable towards eligible traditional media including digital.
Co-op information on all of Ford’s co-op plans is available on RAB.com.  Under Research click on Co-op Advertising and enter Ford in the quick search box.  Here is the link.



John Potter, SVP/Professional Development, RAB



Regional Reps
Radio Show
Rising Through The Ranks
Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Back to log-in

Close

Back to log-in

Close