Live it, love it, sell it!
Sell more digital advertising when you are knowledgeable about the product. Own digital devices and know the features of your smartphone, tablet and computer.
Get familiar with every page of your stations’ websites, mobile apps, streaming, and other digital offerings.
Review your biggest digital competitors, probably your local newspaper and local TV stations.
Use popular apps, join the top social sites (Facebook, Twitter, YouTube, Pinterest, Google+), and listen to several streaming sites (Pandora, Spotify, iHeart, AccuRadio, iTunes Radio, other radio stations).
Review your clients’ websites on both desktop and mobile, their social sites, and their shopping carts if they sell online.
Be ready to discuss digital with your prospects and advertisers and you will increase your opportunities.
John Potter, SVP/Professional Development, RAB