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RAB Research Archive

Adding value



A terrific question to ask accounts when doing your needs analysis is, “What might you be able to do in-store or otherwise to give added value to a cross-promotion partner?” This question lets you know if you can create an end-aisle display, add shelf talkers, or set out registration boxes/displays. All of these things have value to someone.

Source: Brandeis C. Hall, RAB





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