A lesser-known fable: Once upon a time there was a radio salesperson strolling down the streets and looking in every window. He saw people laughing, talking, and closing business in a storefront. One day a man asked him to join the State Association of Grocers and he thought, "Why would I want to do that?" So he said, "No thanks." Later, he asked the same man who all those people were talking and laughing and the man said, “They were all other radio reps attending the monthly meeting of the State Association of Grocers.” The moral of the story: Don't be left on the outside looking in. Be a joiner and fish where the fish are. You can bet your top competitor is.
Brandeis C. Hall, RAB VP/Professional Development