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RAB Research Archive

Are your advertisers living for the quarter? Worse yet, payroll to payroll?



Are your advertisers living for the quarter? Worse yet, payroll to payroll? Retailers must think about what their industry will look like in 30 years. When Mercedes-Benz builds factories they think about what automobile ownership will look like 30 years from now. Media salespeople can help advertisers think about their business opportunities for the future. This will set you apart from salespeople just trying to close a sale.

It wouldn’t hurt to think about your own business and what you think radio and your station will look like 30 years from now. Then get a head start by positioning yourself for that future.

Source: John Potter, SVP/Professional Development, RAB





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