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RAB Research Archive

Start planning your Dairy Month campaigns now



June is only 5 months away. June is also Dairy Month -- a category that encompasses fluid milk, cheese, yogurt, ice cream, frozen yogurt, and many other products. Also, organic dairy and dairy alternatives are a fast-growing category of their own.

Start planning a campaign now. Call on your dairy Category Buyers in your local supermarkets. You can think in terms of retail Gift-With-Purchase programs or create a station event like an Ice Cream Festival. Tie the Ice Cream Festival back to retail with discounts on tickets, coupons, etc.

Source: Brandeis C. Hall, VP/Professional Development, RAB





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