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Smart Money: Career Colleges Are a Growing Ad Category

One-hour, Live Online Webinar
Thursday October 21, 2010 at 10:00 AM Central Central Time

There are more than 2,800 career college campuses in the U.S., offering a variety of academic programs focusing on such professions as healthcare, business and information technology.   They accept students throughout the year and advertise several times each year with January being one of the best times.  This webinar goes beyond the 3-Rs.  We cover the 4th R is Recruitment.  Join us to learn:

• How career colleges plan advertising to recruit prospective students
• Best times to call on career colleges and how to reach the decision-maker
• What they want from media reps
• How to determine the size of career colleges' ad budgets
• The marketing differences between career colleges and other advertisers, including universities

Guest experts will be Roy Hurd, President of Empire College and Sherie Hurd, Executive Vice-President of Empire College.  Both have experience in marketing various Career Colleges in California.

Date: Thursday October 21, 2010
Time: 10:00 AM Central Central Time
Price: $89.00
Presenter: Mark Levy