Choose a Media Facts Report
Out of Home
Media Facts
Advantages
Disadvantages
Plus Radio
Glossary of Terms
Create a Profile
Advantages
- High Frequency:
- Drivers may pass well-placed billboards on a daily basis, with frequent exposure resulting in recall
- Passengers on mass transit, many other locations where advertising is placed are a captive audience, often for prolonged periods of time
- Broad Reach: Offer potential for exposure among majority of consumers in their area
- Billboards can direct prospective customers to a store, business or restaurant address
- Attention Grabbers:
- Large billboards can make a strong impact based on size, color, illumination
- Video boards are enhanced eyecatchers
- Constantly Visible: Exposure to messaging is available 24/7
- Digital OOH technology allows consumers to connect via digital devices to obtain more information, connect with advertiser's site, even shop instantly
- Can build word-of-mouth by generating curiosity in "teaser" campaigns
- Relatively cost efficient per unit compared to broadcast, print and digital media
- OOH in airports, offices enjoy exposure to more upscale audiences
- Cinema advertising typically delivers highly desirable teens and younger adults with disposable incomes
- Place-based advertising reaches consumers at the point of sale