This huge category is divided into four sectors, covering an array of advertising options listed below with the number of displays for each in 2022:

• Billboards
• Bulletins – 173,985
• Digital Billboards – 11,500
• Posters – 145,000
• Junior Posters 19,000
• Walls/Spectaculars – 2,310
• Street Furniture
  • Bus Shelters – 64,838
  • Urban Furniture - 57,866
    • Bus Benches
    • Bike Kiosks
    • Newsstands
    • Outdoor Kiosks
    • Urban Panels
  • Digital St. Furniture – 10,815
• Transit
  • Airports – 27,970
  • Digital Airports – 3,150
  • Buses – 1.35MM
  • Retail/Subway – 356,773
  • Digital Rail/Subway/Transit – 16,466
  • Mobile Billboards - 4,515
  • Taxis – 21,000
  • Digital Taxis/Rideshare – 71,400
  • Vehicle Wraps - 441,000
• Place-Based OOH
• Arenas & Stadiums - 1,338
• Cinema – 34,800
• Digital Place-Based Networks – 750,000
• Interior Place-Based - 550,406
  • Gas Stations 
  • Convenience Stores
  • Restaurants/Bars 
  • Medical Point of Care
  • Office Buildings/Elevator
  • Grocery Stores
• Shopping Malls – 24,255
• Digital Shopping Malls – 12,507

(Source: Outdoor Advertising Association of America, 2022)

• US Out-of-Home Ad Spending, by Format, in Q4 2023:
• Billboards - $1,550.7 (68.2%)
• Transit - $411.5 (18.1%)
• Place-based - $177.4 (7.8%)
• Street Furniture - $134.2 (5.9%)

(Source: OAAA, Q4 2023)

• Industry Revenue in 2023 broken down by key product and service line:
• Static billboards - $4.1bn (45.7%)
• Digital billboards - $1.8bn (19.6%)
• Transit displays - $1.2bn (13.0%)
• Street Furniture and other urban fixture displays - $1.1bn (12.5%)
• Alternative and other leased displays - $824.3m (9.2%)

(Source: IBSWorld, Billboard & Outdoor Advertising in the US, April 2023)

• Industry Revenue in 2023 broken down by key markets:
• Services - $2.7bn (30.3%)
• Retail and consumer goods - $2.1bn (23.1%)
• Entertainment - $1.9bn (21.0%)
• Health/medical - $940.8m (10.5%)
• Manufacturing - $654.1m (7.3%)
• Government - $250.9m (2.7%)
• Households consumers and individuals - $206.1m (2.3%)

(Source: IBSWorld, Billboard & Outdoor Advertising in the US, April 2023)

• 61% of Adults 18+ have seen a billboard in the last month.

(Source: 2023 MRI-Simmons Fall Doublebase)

• 88% of adults have seen an OOH ad in the past 30 days.

(Source: OAAA, 2023 Annual Report)

• Almost 90% of U.S. adults noticed an OOH ad in the last month.

(Source: OAAA, OOH Real. Powerful. Advertising, 2024)

• Nearly 80% of adults engaged with an OOH ad in the past 60 days.

(Source: OAAA, OOH Real. Powerful. Advertising, 2024)

• 68% of shoppers notice OOH ads on their way to retail stores.

(Source: OAAA, OOH Real. Powerful. Advertising, 2024)

• 42% of shoppers say OOH ads impact their in-store purchase decisions.

(Source: OAAA, OOH Real. Powerful. Advertising, 2024)

• Over half of social media users report noticing OOH ads reposted on their feeds and 60% of TikTok, Instagram, & Facebook users report noticing them.

(Source: OAAA, OOH Real. Powerful. Advertising, 2024)

• Adults 18+ who have seen a billboard in the last month:
• 52% say advertising keeps them up-to-date about products and services that they need or would like to have.
• 32% say advertising helps them choose products to buy for their kids.
• 24% say they like to look at advertising.

(Source: 2023 MRI-Simmons Fall Doublebase)

• Multicultural consumers are even more likely to notice OOHads on their way home from shopping:
• Blacks - 78%
• Hispanics - 76%
• Asians - 73%

(Source: OAAA, OOH Real. Powerful. Advertising, 2024)

• 65% of AM/FM radio listening takes place out of home.
• 44% of AM/FM radio listening takes place in the car.
• 19% AM/FM radio listening takes place at work.

(Source: Nielsen National Regional Database, Adults 18+ - Q4 2022)

• OOH industry growth and future success are predicated on a number of factors:
  • Mobile consumers who are outside their homes most of the day
  • Cost efficiency versus other media
  • Innovations (primarily digital) that bolster the value of OOH advertising
  • Less fragmented than many other media
  • Recent introduction of a new ratings system to facilitate buying