RAB Insights

RAB Research Archive

Political Advertisers: Don't Overlook the Daily Commute



As political campaigns look for effective ways to reach voters ahead of the 2026 midterms, new research from Audacy points to an audience that could play an important role: commuters.

Nearly eight in 10 employed Americans commute at least two days a week, putting millions of voters on the road on a regular basis. And with nearly 90% of workers who commute traveling by car, audio provides an opportunity to connect with them during a consistent part of their daily routine.

Source: RAB



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