Media Facts  Advantages  Disadvantages  Plus Radio  Glossary of Terms  Create a Profile

Advantages

• Digital Audio

  • Accessibility: Consumers like the ability to access streamed content 24/7, via an increasing variety of delivery platforms
  • Ease of Use: is a major factor in consumers' quick adaptation of streaming services, other digital audio.
  • Consumer Data: Digital audio platforms have a wealth of "big data" on their subscribers that can be used to help advertisers target specific consumers or segments.
  • Targeting: Targeted audio advertising can be inserted into live stream, enabling advertisers to target listeners based on user profiles, listening preferences, location, demographic and psychographic criteria and on specific devices; or to create custom segments based on listener data.
  • Trackable: Advertisers can immediately see impact of response to their advertising.
  • Mobility: In-Car listing via cellphone grew from 38% in 2017 to 53% of total 12+ in 2023.
  • (Source: The Infinite Dial 2023 - Edison Research/Wondery/ART19)
• Satellite Radio Advantages
  • Availability: Consumers can access in their cars, as well as on many digital devices. Also available via many cable and satellite TV services
  • Drivers can access same programming anywhere: Has strong appeal to people who spend a lot of time in their vehicles, and especially those who drive long distances
  • Emulates AM/FM Radio: Wide variety of programming choices, with channels offering choices of music formats, on-air personalities, and news, talk and sports formats
  • Ad Acceptance: Although they pay a subscription fee, satellite listeners appear to tolerate commercials

---